In case you might have forgotten how very much MSNBC hates you, they now have an ad campaign to drive the point home.
In what is perhaps the network’s most overt symbol of the new tone, however, is another ad that will run in some conservative and mainstream outlets. The ad features some of MSNBC’s conservative and Republican contributors — like radio host Hugh Hewitt, GOP consultant Steve Schmidt and former RNC chairman Michael Steele — with a cheeky message: “People might start accusing us of leaning too far to the right.” [MSNBC president Phil] Griffin cast the rebranding as just one more stage in MSNBC’s “evolution.”
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For example, former Bush stooge and reliable Beltway stalactite, Michael Gerson, is very exercised about the Republican party going straight to Hell since, say, 2014 and now rallying behind Il Douche. So it would be highly educational to face Michael Gerson off against someone who actually remembers the long and depraved history of Mr. Gerson's Republican party prior to 2014 and would challenge him about his personal contribution to the GOP's 40-year-long project to turn the Conservative base into a mob of bigots and imbeciles pliable enough to fall for an obvious fascist con man like Donald Trump.
From Brother Charlie Pierce:
...Now, as The Great Accommodation inevitably unfolds, every morning brings a new betrayal, every newscast brings another lash to their tender consciences. What's a fella to do?Well, if you're Michael Gerson, former word 'ho for the late Avignon Presidency, you take to the public prints and weep copious salty tears over the rotting corpse of the movement to which you sold your talents, and then you stand there, puzzled, as the rest of us collapse in helpless laughter.
And it is precisely because such a confrontation runs the risk of being highly educational that MSNBC will never, ever do such a thing, preferring instead let Mr. Gerson curl up on the Beltway fainting couch with Mrs. Alan Greenspan and deplore how awful it all is.
Not to say "I told you so", but from me in February, 2015...
By 2017, Phil Griffin's Plan To "Fox-Lite" MSNBC
Had hit bottom.