Step 1: Give
a high-profile aggregator of other people's stuff that nice Davos Lady

an assload of dough. She's the one in the middle with her arm around Newt Gingrich.
Step 2: Fire an assload of people
as clumsily as possible.The "Disgusting" Way AOL Supposedly Fired People Yesterday
Nicholas Carlson
An ex-AOLer reached us this morning to say he thought it was "disgusting" the way AOL handled layoffs yesterday.
According to this guy, people got fired in groups of 20 to 30.
Source:
Managers had no clue if anyone on their teams were getting laid off. They were called into a separate meeting as a diversion, and then those being laid off were called into another and axed in a big group setting.
They pulled 20-30 people into a conference room and told them they "Don't have roles at aol anymore." [Severance is] 1 week for every year worked.
It's really quite appalling.
Step 3: Issue a a memo apparently written by robots programmed with nothing but
Buzzspeak Bingo vocabulary that speaks inspiringly about branding and hyperlocality but fails to mention the
massive fucking layoffs that are happening at that exact moment and are (I'm just guessing here) going to be the complete front-and-center focus of every actual living human at AOL, except by noting obliquely and fleetingly that management sorta regrets having to feed so many people to the rats (all emphasis added by me.)
From: Armstrong, Tim
Sent: Thursday, March 10, 2011 5:46 PM
To: Armstrong, Tim
Subject: AOL's Next Step
AOLers -
Today is the next critical step on the comeback trail for AOL. We are creating a next generation hyper-local, national and global media company, and every action we've taken since AOL became an independent company has taken us further down that path. Our strategy remains clear: create high quality content experiences for consumers, at scale. As the digital landscape quickly evolves, so must our business, and we must continue to transform our organizational structure to one that works for today’s Internet.
Today, we are announcing an organizational structure that will significantly improve AOL’s ability to focus on growth. The structure will also impact areas of our team -- making the decision to reduce staff levels is a necessary part of rebalancing our workforce...
...
AOL is a global brand and a global opportunity and we are doing the hard work that will once again make the company an industry leader.
...
There are three important aspects to the structural changes we are making today. ... The third is our shift from India being a business process center to India being a consumer products group focused on the APAC market.
New Structure: Investing in our Brand Portfolio
AOL’s brand portfolio...
...an AOL brand architecture...
...build best-in-class brands...
AOL’s brands are measured with a consistent set of criteria...
...will continue the brand refinement process over time...
AOL will have four areas of significant brands...
We have a clear path to brand success...
...turbo-charged with the addition of the Huffington Post to our brand portfolio...
(
driftglass aside/ In my head, this was the
precise point where that thing happen when you have repeated a common word over and over to the point where it momentarily becomes complete meaninglessness and I started to ask myself, "Wait a minute, is '
brand' even a word?" Because by now it has started to sound so weird --
"Brand"..."Brand"..."Brand" -- that I worry that it is really some sort of trance-inducing, semi-subliminal, thought-clouding incantation and I have been cleverly ensorcelled into thinking that
"Brand" was once-upon-a-time, in fact, a word with a definition and an origin and everything when is instead obviously just a dead, empty syllable banging against the window in the wind. Corporate glossolalia.
"Brand"..."Brand"..."Brand". See what I mean? Just fucking gibberish. Which, I suspect, was sort of the point./
End driftglass aside.)
We have an AOL brand that enjoys 99% brand awareness...
...our commitment to reinvigorating the AOL Brand...
...begin to shift brand perception of AOL...
...named as one of the top 50 brands...
...continue to invest in the AOL Brand...
...support best-in-class brands...
It goes on...and on, but I haven't the heart.
Step 4 (Still top-secret and TBA): Reset the every clock in the world to 1994.
Step 5: Sit back and watch the
underpants gnomes poop out one million ingots of solid WIN!
More HuffingJoy
consolidated here.