Sunday, June 09, 2013

"The More I Type, The More of You Tune Out"



Slate writer Farhad Manjoo explains why sweating over what one writes is probably stupid and why the future belongs to "Rock on!" and "More Thread!" blogging. At least I think that's the point he is making because I didn't actually read his article all the way to the end:
...
I asked Josh Schwartz, a data scientist at the traffic analysis firm Chartbeat, to look at how people scroll through Slate articles. Schwartz also did a similar analysis for other sites that use Chartbeat and have allowed the firm to include their traffic in its aggregate analyses.

Schwartz’s data shows that readers can’t stay focused. The more I type, the more of you tune out. And it’s not just me. It’s not just Slate. It’s everywhere online. When people land on a story, they very rarely make it all the way down the page. A lot of people don’t even make it halfway. Even more dispiriting is the relationship between scrolling and sharing. Schwartz’s data suggest that lots of people are tweeting out links to articles they haven’t fully read. If you see someone recommending a story online, you shouldn’t assume that he has read the thing he’s sharing.
When in the course of human events
Yadda yadda yadda.


7 comments:

zombie rotten mcdonald said...

FRIST!!

XD

Anonymous said...

TL;DR

the salamander said...

You lost me at ' human events ..Yadda yadda yadda' ..

Just kidding ..

The moral of the story may be ...
Don't try to save the world ..
Just the part of the world
you can enhance and defend..
and others can thrive in as well ..

Keep up the fine work n excellent writing
I happen to believe in it .. !

Anonymous said...

Psst...! Over here. GG either just threw his career into the shitter in a case of premature ejaculation (breathlessly detailing a bunch of secrets everybody already knew)...or just elevated his career into the stratosphere by breathlessly detailing a bunch of secrets everybody already knew...
It should be the first, but these days will probably be the latter...

mary said...

Good grammar and sentence structure has gone the way of good manners. Have you noticed that many people no longer wait their turn in line? Being considerate and literate is of no value.
Okay, don't mind me. I'm flying too often and it's very discouraging.

casimir said...

I tuned out when the gentleman used "data" as a singular noun.

Anonymous said...

I recognize that there often seems no alternative and that stamping ones Luddite feet is purposeless, but to devote ourselves to a system of information conveyance that is not even truly read,even among those who exist within its community and are required to take it seriously, seems… odd? I work for a small, hyperfocused city regional print magazine in New York, and we are actually slowly, quietly growing. We make our web presence known, but direct no disproportionate resource to it and couldn't be happier for it.