Coming very, very soon to a computer near you.
AOL to Launch Huffington Post Streaming Network in Second Quarter
10:38 AM PST 2/2/2012 by Georg Szalai
NEW YORK - AOL's Huffington Post Media Group will later this year launch the Huffington Post Streaming Network, which will offer live video featuring discussions about HuffPo stories and comments about them, company executives unveiled here on Thursday. Speaking to reporters at AOL's headquarters here a year after the Internet company acquired the Huffington Post, Roy Sekoff, founding editor of the Huffington Post Media Group who will head up the network, said it will feature live streaming video for 12 hours a day five days a week produced in AOL's New York and LA studios by a dedicated staff of at least 100 plus video on demand clips. Next year, programming will be expanded to 16 hours. Importantly, viewers will be "a central part of the show" as "people don't want to be told the news anymore," the executive highlighted. "Our community and engagement are unparalleled.
That is why we use the [tagline] 'conversations start here'. We are taking what the Huffington Post does and taking it to another medium." He said the goal is to reach viewers on their computers at work, as well as on their tablets and smartphones.
Expected to launch in the second quarter, the network could be programmed 9am-9pm ET, but the company hasn't made a final decision on the exact streaming times yet, he told THR.
Executives described the streaming network as a never-ending talk show. A demo video that Sekoff showed featured discussions between hosts and Huffington Post reporters, with bloggers or viewers patched in via Skype and Facebook comments read by a host. Segments that were part of the reel included "Defend Your Comment," which showed a Huffington Post blogger and her critic face off via video link, "Write The Headline," which asks readers/viewers to tweet in the headline for a Huffington Post story whose writer is outlining its content, and a look at headlines from around the Huffington Post, including its celebrity and politics sections.
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The pitch meetings for this
must have been a hoot.
Of course, how it will end
we cannot know.
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