Now that the MSNBC/Bulwark axis has completed the rehabilitation of Michael Steele and, after MSNBC race purge, given him one-third of his own weekday show, Steele is now firmly a member in good standing of that inner circle of recently-former Republicans who will control the direction of the last little corner of the "liberal" media on cable teevee.
And in his ad on The Bulwark for his own podcast, Steele gives us a hint about who he thinks the "liberal" media should be leaning towards:
Politics. Culture. You name it, we're talkin' about it. And we're keeping 100% real right here on the Michael Steele podcast. I'm Michael Steele. I'm the host of the podcast. Each week I'm having conversations with political analysists, writers and activists who aren't afraid to shake things up. A little bit like yours truly. It doesn't matter if you're on the Left, the Right or somewhere in that strong Middle, this is the space you wanna be in...
If I had to guess, as a complete outsider with no network contacts at all, but with a pretty good track record of making these sorts of predictions, I would guess this gives us a preview of where MSNBC is headed in the near future.
Fact is, MSNBC is dying. We'll, truth be told, cable news as a whole is dying, but MSNBC is leading the race to the cemetery.
More bad news for MSNBC as they hemorrhage viewers and are now losing to NewsNation in weekend ratings battle
Amid plummeting ratings since Donald Trump’s election last month, several of the liberal cable news network’s programs on Saturday finished behind the centrist cable news upstart in the key 25-54 demographic.
From (so sorry) The New York Post, February 26, 2025:
‘Fox & Friends’ extends ratings lead as MSNBC’s ‘Morning Joe’ loses nearly half its audience since election.
Thanks to a long series of stupid mistakes made by the network's stupid shot-callers, MSNBC has put itself in an impossible position.
They don't want to lose whatever is left of their Liberal audience...
But they also refuse to sack Joey Joe Joe Junior Scarborough and his side piece and his menagerie of hacks, which is one of the major reasons liberals are staying away in droves...
Which means they very much need to attract replacement viewers so their ad rates don't drop to the point where only dick pill and prepper survival pack purveyors are willing to spend coin on advertising on MSNBC, because then it's back to six hours of LOCKDOWN! in the evenings...
But the chances of attracting any MAGA Republican viewers are slim to none, unless they pull a Newsome and start stunt-casting MAGA mopes like Charlie Kirk and Candace Owens. Which will definitely drive away even more of their liberal viewers, because if I want to watch that trainwreck, I'll just wait until someone posts it on YouTube...
So, sooner or later, the cable new shot-callers will once again begin listening to the siren's song of the same old snake oil salesmen peddling the same old nonsense about there being a vast and underserved audience of politically active and aware Centrists out there just over the horizon.
And if the shot-callers just had the courage to lard their lineups with Third Way/No Labels/Country Over Party/Purple Project/Forward Party talking-heads, by jiminy, they could not only put on the best show this hick town has ever seen, but save the family farm to boot!
And that is where I believe MSNBC is headed.
And it is for circumstances just such as this that, in the early 1600s the writer M. Day coined the expression "a fool's errand".
I Am The Liberal Media
9 comments:
"Never give up! Never surrender! " Just pretend it never happened.
"We weren't wrong, we never said that. " We have the cameras and microphones. "Holy underwear! We've got to protect our phony baloney jobs."
Meanwhile, actual journalists are relegated to exile in a land called Substack?
It's crazy, but not surprising, that it hasn't occured to them to, you know, maybe move FURTHER to the left. Definitely ditch the rightwing pundits and even some of the "independent" cos-playing rightwingers. As you rightly point out, their current trajectory will end in failure. I know "Air America" doesn't look good in history, but that was a long time ago and they surely will fail now. To paraphrase a current slogan, "Go Left or Go Bankrupt!"
Michael Steele is too dumb to realize that the "middle" by definition does not "shake things up".
I'll be glad when MSNBC just goes belly up. MSNBC is not our friend.
When they sub in the former RNC chair for the former Biden press secretary, who watches? Not me. Faux lesbians my shiny, metal ass.
-Doug in Sugar Pine
I won’t watch the morning show with Former Rep. Bunsen Honeydew and his other half, Janice. Some of the other “former” Republicans are tolerable, but damn they should not have dropped Joy-Ann Reid.
To secure a good gig on the screen you must prove that you will say anything your paid to say. Eager to sell out as we used to say. Announce your for sale, and deliver and your golden.
In fact if you are not paid to speak nobody will get to hear you. Your worth-less. If somebody has been paid for a few years, well they're good. To the suits.
No degree of self abasement is possibly too much as Rudy has shown.
. . . from a recent Hulabaloo/Tom Sullivan/digby post . . . "It wasn’t until she left that world and joined Vanity Fair that Nguyen realized that “there is no such thing as the professional left.”
https://digbysblog.net/2025/03/13/read-em-and-weep-2/
Mike Steele is the poster republican zombie boy.
He thought when the chose him to run the RNC that it was because of his superior conservatism and abilities. Then found out when fired that he had to go because he was black and he doesn't fit in at the Kan rallies. Unless it is for projecting a false notion to lure weak minded into their voting camp.
As a never Trumper who who now needs to still claim his conservatism is not a lie and false prophecy after placing his faith in the GOP over his personal God and breaking that commandment.
He did say he is still republican and wants to make it right and his fellow GOPers are not sweet talking him anymore by telling him he is a "Squish" Mikey is a traitor ow, and all he can do for a job outside of the GOP Billionaire network of GOP socialized work. Is to get a job at the network he once trashed as liberal stank.
Somehow he feels that being defrocked by the GOP and giving political analysis on a known lefty show does not make you a reliable source to consider or worth listening to .
He meant all the Right wing verbiage in the past and now says he means all the liberal words he speaks now.
He and the networks big wimpy womps will never understand I do not want to be entertained on my news reporting/ If I want entertainment like that I have the late niter comedians who have the ability deploying humor on the most serious issues but drive the facts clearly .
Don't need to bite into rotten fruit I see is rotten to know it is and not eat it.
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