Since before our great-great-grandparents were painting bunnies and bison on the walls of caves, one of the main purposes of language has been to persuade. And if words were merely data-transmitting phonemes -- if they didn't come right out of the box with a nearly magical capacity to motivate and seduce -- there would be no lawyers in the world. No politicians. Hundreds of billions would go unspent every year on advertising, pulpits would stand empty every Sunday, I know several hundred thousand guys who would never, ever get laid.
Words have a fearsome, intoxicating power and we have damn well known it since the Snake, the Apple and the Garden.
But the idea that complicit scum like Bill O'Reilly and Glenn Beck -- goofs who would be wearing paper hats and asking if you want to try the new McCoffee abomination were it not for the fact that cretins and bigots are willing to pay Fox cash-money to bring them their ranting, demagogic words -- are the very people who now have the fucking gall to cower behind the “words don’t matter” lie ?
Words fail me.