Because once upon a time there existed bloggers that were also media insiders, who felt it was their duty, as journalists, to pass along the straight media dope to us rubes on the outside of the Media Dream Machine trying to deduce just exactly how things had gone so horribly wrong.
From the Huffington Post:
Everyone from Bush administration official Paul Wolfowitz to disgraced former New York Times reporter Judith Miller has been trotted out across various networks to give their opinion about what should be done to combat the militant group ISIS. [Rachael] Maddow was clearly less-than-pleased by this.
"It is very frustrating to see that this is the way that we handle debates about foreign policy in this country," she said. "We take people who were so, provably, terribly wrong and bring them back and treat them like experts on the very subject they were wrong about. It is maddening."
Luckily, she had a solution:
“Hey Sunday shows! Hey op-ed pages! Hey cable news! Hey everybody! We know you are tempted to keep booking these yahoos on these subjects, but if you keep turning to the people who were famously wrong about Iraq to ask them about to do about Iraq, you at least will be laughed at. And you will be embarrassed that you did this. And you will eventually have to apologize or at least explain yourself for why you thought Bill Kristol should be explaining what to do now. We can see what you’re doing, and it’s funny, but not in a good way.”
See, here's the thing. However shrewdly rubes like me may speculate from way out here in the sticks about how the Hell these Neocon monsters keep getting invited back into the national spotlight, it is impossible me to find out the truth, for sure and on-the-record. Realistically, the people who need to be asked hard questions are never going to return my phone-calls, nor will their assistants, interns or secretaries.
But MSNBC shares several floors of a building with NBC.
And they cross-pollinate all the time.
If Dr. Maddow really wants to find out why the fuck "we" keep booking "people who were so, provably, terribly wrong" and "treat[ing] them like experts on the very subject they were wrong about" all she has to do -- literally -- is grab a video camera, walk down the hall and ask her colleague David Gregory or his bookers and producer why they do what they do.
Then air that footage.
And then we'll all know.