...her former party built a mighty, many-tentacled propaganda machine that fed various hateful
and credulous constituencies a steady diet of lies and fear-mongering that
have welded them into, what some wags might call, a "doomsday machine".
A distributed Hate Media network in which talking points aren't just handed
down from above, but the vast supply of excuses and lies the Trump regime
needs to remain propped up are also manufactured locally, so that at all
times the zombie MAGA legions have a rich and varied supply of both official
and artisanal lies, deflections, bullshit conspiracies and whataboutisms to draw
upon.
And how, on the other hand, Democrats are made up of a wide and extremely
diverse set of constituencies and have no such weapon of mass media deception
in their arsenal. Mind you, since it won't be published until
September, this is just my idle but informed speculation based on chatter
about the book, and selected blurbs, like this from The Bulwark:
"It lays out a strategy for building a pro-democracy coalition large enough
to defeat authoritarian populism."
And this from the publisher, MacMillan Press:
"Longwell argues the path forward is not just polling or ideological
debates, but building a new communications infrastructure and narrative
dominance similar to what the political right developed."
At this point I might be tempted to say something snarky along the lines of
"Well golly, I shall alert the media. Oh, wait. Liberal
bloggers have already been alerting the media to this dynamic for more than
20 years. And the media has repeatedly told us to fuck off"
except, thanks to the years of unstinting support The Bulwark has
gotten from elements of the legacy media and cable news, Ms. Longwell's book
is already rocketing up at least one best-seller list despite the fact
that it hasn't gone to print yet, but you can pre-order it from Amazon, Barnes
& Noble, B Bookshop, Target, Apple Books, Audible and Kobo.
So the press has already been alerted.
Which is no surprise, given that it's being published by Macmillan, one of the
major global book-publishing companies. Within trade publishing, it's
considered one of the “Big Five” English-language publishing
powerhouses. Their reach is huge, publishing thousands of titles each
year across fiction, and Macmillan and its parent company back this up with a
vast global network of distribution, marketing infrastructure, and relationships
with booksellers, libraries, and digital platforms. In practical terms,
being published by Macmillan means a book is backed by one of the world’s
largest publishing organizations, with access to international distribution,
professional editorial and marketing teams, and the ability to reach large
audiences through bookstores, online retailers, libraries, and media
promotion.
So this tome is getting one helluva marketing push.
But just for laughs, I'm going to try and compare and contrast Ms. Longwell's work
with three other politically-themed books, which were published over the course of 16 years. Not for
quality or content, since it would be completely unfair to review a book that does not yet exist and I have not read, but to interrogate the various ways similarly politically-themes books are
published and received depending on who writes them, when they are written,
and whether or not the author(s) are on good terms with the legacy media and powerhouse publishers.
First, we have Over the Cliff: How Obama's Election Drove the American Right
Insane. It was written by staunch Liberal Crooks & Liars good eggs John
Amato, David Neiwert, Jane Wong and published in 2010 by PoliPointPress, which
is a small independent press with limited distribution.
In 2010, Crooks & Liars had been up and running for six years and was,
along with a few others, a destination and gathering place for much of the
Liberal blogosphere. Unfortunately the authors didn't have the money or the extensive media contacts necessary to create their own media push. And in 2010 the new hotness wasn't Liberals writing with increasing alarm about the
trajectory of the GOP. The new hotness was .... the Tea Party. Add
to that the fact that Liberal analysis of the Right losing its mind always
includes a pretty severe critique of the complicit legacy media which, well ... suffice it to say that, however expert, fact-based and
credible the authors of Over the Cliff might have been, and
however vibrant and informative Crooks & Liars had proved to be over the six
years it had existed, nobody in the legacy media wanted to hear from the Left about how the Right was losing its mind.
Contrast that with The Bulwark which, within a year of its launch, was
effectively a division of MSNBC.
Next up,
It’s Even Worse Than It Looks: How the American Constitutional System
Collided With the New Politics of Extremism written by well-known, traditionally-Centrist Washington policy analysts Thomas Mann
and Norman Ornstein. It was published in May 2012 by Basic Books, which
is a relatively small but respected New York publishing house that caters to
serious nonfiction on politics, history, science, and public affairs.
The book got the authors an interview on NPR and in
The Economist largely because both authors were well-known Washington
policy analysts who, over the years, had received the blessings of the Very
Serious People.
However, you will also remember that this book was basically an expansion of the
authors' Brookings Institute column in April of 2012,
"Let’s Just Say It: The Republicans are the Problem" which effectively
got Mann and Ornstein blackballed by the legacy media. Because, to
repeat myself, the legacy media, with its cult-like fetishization of Both
Siderism, did not want to hear this shit. And most of them
still don't.
Finally, lets look at "How the Right Lost Its Mind" by 'Wisconsin's
Rush Limbaugh', Charlie Sykes. Note especially the date it went to print
-- 2017 -- well after the rise of Trump. After the Left had been
proven absolutely right about the right. The publisher was St. Martin’s
Press, one of the largest U.S. trade publishers, a major imprint of Macmillan
(about which you have already heard) known for producing bestselling fiction
and nonfiction for a broad national audience. It also got strong reviews in
legacy media outlets like The Washington Post, which helped boost
sales and visibility.
On December 15, 2016, Sykes also got his very own pre-launch op-ed column in
The New York Times heralding his upcoming book. And for a
couple of years at MSNBC, you could not swing a dead vole without hitting
Charlie Sykes getting glowing face time to opine about his book, Trump, and
how Democrats were doing it all wrong!
And once Sykes had established a foothold at MSNBC, the Never Trumpers began
their colonization of the place in force. After Sykes came Bill Kristol,
then Sarah Longwell, Mona Charen, Tim Miller, Michael Steele and all the rest. And even
though the place was now packed with Bulwark employees, somehow MSNBC also managed
to find room in their lineup of regulars for every employee of the Lincoln
Project.
It was during this period of unstinting praise from the legacy media, that
Longwell, Kristol and Sykes gathered enough wealthy donors (and millions of
dollars worth of free publicity) to launch The Bulwark in January
of 2019.
Consider that the whole
"Thank God someone is finally speaking out about how the Right has
lost it's mind"
ticker-tape parade for this handful of recently-former Republicans all took
place 15 years after Liberal bloggers had
been writing every day about the rising threat from the
Right. 15 years after John Amato launched
Crooks & Liars, which received no glowing, daily legacy media
coverage, and no fanfare. There were no wealthy donors queuing up to
back the enterprise. No millions of dollars in free publicity. There
was no parade of Crooks & Liars writers and talkers invited to
opine on cable news every hour of every day. There were no op-ed columns
in major newspapers, and there were no book deals on offer from major
publishing houses.
During all the years the Republican party was on its deranged downward
trajectory towards fascism, Liberal critiques of the Right were
routinely and categorically dismissed as the Cheeto-smeared ravings of
crackpot alarmists living in the mother's basements.
We we're pariahs.
And when the Republican party enthusiastically nominated and elected Donald
Trump in 2016 proving unequivocally that the Left had been
right about the Right all along -- surprise!-- Liberals remained media pariahs
but for a completely different reason. The legacy media absolutely did
not want to be reminded of how arrogantly and stupidly wrong and complicit
they had been in the devolution of the GOP and the rise of Trump, just as they
they had been arrogantly and stupidly wrong and complicit in carrying water for Dubya, Iraq, torture and all that.
And you know how those dirty hippies are! Given half a chance, they'd would show up with bags and
bags of receipts from the Before Time showing how right they had been all
along.
Can't have that. No, no, no. Can not.
So much better, then, to turn the microphones and cameras over to a handful of
recently-former Republicans with whom the legacy media was already palsy-walsy
and who would never be so rude and ungrateful as to lay a big, fat slice of
the blame for rise of Trump at the feet of the legacy media.
Now I must go and put a cold cloth on my Herbert Lom eye twitch, which tends
to flare up when I write like this.
I Am The Liberal Media