Friday, February 20, 2015

Women and Children (Under the Bus) First


In an effort to keep the flaccid MSNBC dirigible from crashing completely into the sea, company President Phil Griffin has once again broken out the Emergency Executive Decision Ouija Board and decided to jettison some ballast:
MSNBC pulls 'Ronan Farrow', 'Reid Report'

In a bid to stem cataclysmic ratings declines and waning relevance, MSNBC has cancelled the daytime shows "Ronan Farrow Daily" and "The Reid Report."

In their place, MSNBC will bring in Thomas Roberts to anchor a new daily two-hour block of news programming from 1-3 pm, a network spokesperson told the On Media blog. Roberts will stop anchoring Way Too Early, the 5:30-a.m. show that precedes Morning Joe.

Ronan Farrow will launch a new series of primetime specials, featuring in-depth interviews, and will continue to be a special correspondent across programming. He will also continue his partnership with the NBC News Investigative Unit.

Joy Ann Reid, the host of Reid Report, will become MSNBC’s national correspondent across platforms, a regular contributor for MSNBC’s primetime shows, and the first dedicated reporter for NowThisNews, an MSNBC online partner.
...
"Obvious merit hire" [to borrow a cuppa nomenclature from Cholly Pierce] Ronan Farrow was always a ludicrous choice to put behind a desk, even buried midday between soaps and the ginned up hornet's-nest-poking "drama" of reality teevee.  But Joy Ann Reid is smart and capable and like many smart, capable people that Phil Griffin has treated shabbily before her, deserves much, much better.

Ask any Liberal who still bothers to watch anything at all on the Peachick Network other than a little catch-up in the evening and a helping of  MHP on the weekends, and they will tell you immediately that if they had one Great Big Teevee Wish it would be to bring back Firefly send Squint and the Meat Puppet packing.

Like, yesterday.

(Also Steve Kornacki's "Meet the Press Muppet Babies" is a massive letdown that is rapidly heading into rolling disaster country, but one Great Big Teevee Wish at a time.)

And speaking of the Republican party's odious three-hour beachhead at MSNBC, guess who comes out ahead on this whole deal?
MSNBC Shakeup Means Viewers Will Get Even More GOP Talking Points With Extra Morning Joe

By: Jason Easley Thursday, February, 19th, 2015, 10:33 pm

With Thomas Roberts moving from the pre-Morning Joe slot to replacing Ronan Farrow and Joy Reid, something had to take over Roberts’ old show, and that person will be Joe Scarborough.

According to an MSNBC spokesperson, Morning Joe will be taking over MSNBC’s Way Too Early show until a permanent replacement can be named.
...
Liberal media?

Your soaking in it!

6 comments:

H.K. Anders said...

MSNBC's ratings collapse began when Phil Griffin fired Keith Olbermann, who was the network's only real star and the driving force behind its progressive editorial voice.

If there is some logic behind firing the iconic personality who single-handedly created his network's brand, maybe Griffin can explain what that is. But I'm at a loss to understand it.

Kevin Holsinger said...

Good afternoon, Mr. Glass.

I'm waiting for MSNBC to just get honest, and start calling all its shows, ' "It's Got to Be Morning Somewhere" Joe'.

Enjoy your day.

Dave McCarthy said...

Re Doogie Sinatra: "He will also continue his partnership with the NBC News Investigative Unit."

Is he going to investigate the mystery surrounding the fact that he has a fucking career?

Jason Salvo said...

Don't forget that they are moving Dr. Maddow up to 8pm, and jettisoning Chris Hayes. Maybe he will move back to weekends. One can only hope...

Cliff said...

I remember when Kornacki wrote for Salon. I don't think I was ever able to get past the third sentence of one of his articles, it was just too boring.
I'm still astonished he made it onto TV - they could just put up a cardboard cutout of Paul Walker and get twice the personality for a thousandth of the price.

Neo Tuxedo said...

H.K. Anders skrev:

If there is some logic behind firing the iconic personality who single-handedly created his network's brand, maybe Griffin can explain what that is.

I suspect his explanation at the time was something like "You have meddled with the primal forces of nature, Mr. Olbermann, and I won't have it!"