Slate writer Farhad Manjoo explains why sweating over what one writes is probably stupid and why the future belongs to "Rock on!" and "More Thread!" blogging. At least I think that's the point he is making because I didn't actually read his article all the way to the end:
When in the course of human events...I asked Josh Schwartz, a data scientist at the traffic analysis firm Chartbeat, to look at how people scroll through Slate articles. Schwartz also did a similar analysis for other sites that use Chartbeat and have allowed the firm to include their traffic in its aggregate analyses.Schwartz’s data shows that readers can’t stay focused. The more I type, the more of you tune out. And it’s not just me. It’s not just Slate. It’s everywhere online. When people land on a story, they very rarely make it all the way down the page. A lot of people don’t even make it halfway. Even more dispiriting is the relationship between scrolling and sharing. Schwartz’s data suggest that lots of people are tweeting out links to articles they haven’t fully read. If you see someone recommending a story online, you shouldn’t assume that he has read the thing he’s sharing.
Yadda yadda yadda.